Media Buying
The Buying Triangle is our proprietary approach to media buying.
These three aspects - transactional, relational and strategic - must be in balance to obtain the most efficient schedule for you.
- Transactional: Negotiating the lowest rate with media outlets for our clients
- Relational: The ability to get the best rates by building long-lasting relationships in a non-threatening manner, in order to positively represent our clients
- Strategic: Realizing that the lowest price and/or best relationships do not outweigh the importance of a schedule that fits strategically with the client's goals.
Individually, these edges will not stand, but by putting them all together, a sturdy structure is formed that provides our clients with the best return on their investment. With this approach you are able to
leave your mark by building your brand through expanded reach.
Word Marketing’s experience and expertise combined with the use of Arbitron and Nielson research data, as well as SmartPlus and Media Mix software applications, gives us added knowledge for your media plan. We also subscribe to Claritas PRIZM group segmentation research, which allows us to compare the demographics, psychographics and viewer/listenership that was promised by the media against what was delivered. This tightly designed research and follow up process, along with post-analysis review of your invoices, ensures your return on investment and accountability.
Contact Word Marketing to get the most out of your media budget.
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