Word Marketing is a company that specializes in brand strategy. And a new economy demands a new strategy.

Here are just a few examples of clients we have helped.

St. Louis Hospital

A suburban St. Louis hospital contracted with Word Marketing to perform a perceptual study of the hospital’s reputation compared to others in the area. The hospital, which resided in a growing suburb, noticed an increase in emergency room visits, but non-emergency patient counts remained flat. Continue reading

Read the St. Louis Hospital Case Study

Frameworks Gifts and Interiors

Frameworks is an upscale gift and custom framing business in Columbia, Missouri. Along with their gifts and custom framing, they offer fashion accessories and interior décor items. Even though their inventory and services were quality, they faced a serious challenge concerning their location. Frameworks is located away from the traditional shopping areas of Columbia and a good distance from neighborhoods where the majority of their target demographic lives. Continue reading

Read the Frameworks Gifts and Interiors Case Study


A regional transportation company serving more than 31,000 people across 87 counties in Missouri, OATS provides over 1.5 million one-way trips yearly with a fleet of over 650 vehicles and a staff of 700. With such a large coverage area and as a not-for-profit organization, OATS has three main audiences: rural Missourians who face transportation challenges; legislators who affect policy and funding; and donors. Continue reading

Read the OATS Case Study


Other clients we have helped develop strategies for include:

  • Missouri Employers Mutual
  • The Wall Street Journal
  • University of Missouri
  • University of Missouri Healthcare
  • University of Missouri Extension
  • Shelter Insurance
  • Missouri Beef Industry Council
  • BJC Healthcare
  • Lincoln County Medical Center
  • Socket
  • Ronald McDonald House of Mid-Missouri
  • Maximus
  • Community Development Corporation of America
  • Columbia College
  • Fulton Hospital Association
  • Missouri Broadcasters Association
  • Capitol/University Chrysler-Jeep-Dodge-Nissan-Subaru auto group
  • Linwood Auto Group
  • Arbor Pointe Development
  • Dunton & Associates
  • Columbia Chamber of Commerce
  • First State Community Bank
  • Furniture Showrooms

We’d be happy to help develop one for you.