Personal Brands

March 10th, 2010

When it comes to personal brands, there's no bigger showcase for Hollywood than the Oscars. Ever wonder why so much attention is placed on who wore what, who said what, who went to which parties and yes, even... who won? It's all about the brand.

Your personal brand is bigger than your reputation, which is only one part of your brand. Your brand is the sum total experience that someone has with you and, just like company brands, you actually have very little control over your personal brand. That's because your brand lives in the hearts and minds of your consumers, and your only power is to influence their perception to the best of your ability. Case in point - Tiger Woods.

So in the weeks to come when you're watching The Fashion Police or whatever red carpet wrap up is your guilty pleasure, think about the personal brands of your experiences and how they got to be what they are today. It will likely give you some great insight into how to develop your own personal brand.